Forever an educator. On a relentless pursuit of the schools students deserve; developing & sustaining leaders as the path to get there. Committed to finding comfort and joy in the journey.

I'm the Chicago-based professor and advisor to some of the field's top performers. Very into: personal growth, wild ambition, the ease of structure, and getting the good job done—peacefully. That girl since 1983.

ABOUT

what i stand for

Who Before How

Your Best > Your Basic

Leadership is the Solution

Practice What You Teach

Non-Negotiable: Results

No Trash PD, Period

 dr. crystal laura

professor and advisor

High school history teacher, turned full tenured professor and advisor to education leaders—driving school change by elevating the people who actually make it happen.

HOW
        STORY
BEGAN

the

Throw out everything you know about PD.
I make fresh, use-right-now capacity-building solutions for education leaders who give a damn (because that's me, too).

Throw out everything you know about PD. I make fresh, use-right-now capacity-building solutions for education leaders who give a damn (because that's me, too).

So you can do your important work peacefully and according to plan.

Honestly? I started this business—after 15 years as an educational leadership professor—because I just couldn't take it anymore. I couldn't sit idly by watching talented people losing their edge, taking forever to get urgent projects into the world, struggling with sending their leadership skills down to the classroom, when, um, they don't train education leaders. But damnit, I do.

And so, this business was born. A Mission Disguised as PD. Because I've seen how you move when you're feeling yourself, and I know what you can accomplish when the weight you carry isn't holding you back.

Put simply, I'm here to help you show up as the highest version of you.

let's do a quick

VIBE CHECK

favorite subject

students, of course

zodiac sign

Cap (aka: the goat)

never without my

planner

self care is

hiring help

take my money

Peloton

makeup

50% Tupac, 50% Deepak

order me 

a mimosa, please

put me on a plane to

the caribbean